Masters Shanghai was the second Masters event of the 2024 VALORANT Champions Tour.  

For our campaign, “Thrill Unleased”, we created a promo film that celebrated the drama of competitive play and brought to life a nail-biting scenerio that could only happen at the highest level of the sport.

We also leaned heavily into the Chinese agent ISO’s hexigonal visual motif to created a campaign identity that further amplified the urgency and emotion of the event. We leveraged this identity for everything from in-stadium graphics to merch and even the trophy.




Produced @ Riot Games
Illustration + Animation / Massive Assembly
Trophy Fabrication / Volpin
Creative Direction / Eric Margusity
Art Direction / Johnross Post
Designer / Ash Moon
Producer / Sloane Delancer
Brand Manager / Katie Simpson