Masters Madrid was the first Masters event of the 2024 VALORANT Champions Tour. To celebrate the creativity of the host city, as well as the different approaches each team takes to competitive play, our campaign was rooted in the tagline “A Nuestra Manera” or “Our Way”.

We brought “A Nuestra Manera” to life with a hyper coloful promo film that found fans from each international VCT league daydreaming about the unique ways their region was gonna bring home the win.

We also used our campaign visuals to tease the latest agent, Clove, that was going to be unveiled at Masters Madrid by featuring their unique butterfly motif thoughout our campaign and on our trophy. 



Produced @ Riot Games
Illustration + Animation / State
Trophy Fabrication / Volpin
Creative Direction / Eric Margusity
Art Direction / Johnross Post
Designer / Ash Moon
Producer / Sloane Delancer
Brand Manager / Katie Simpson