VALORANT_CHAMPIONS MUSIC VIDEO
Every year Riot Games releases an anthemic music video to celebrate the culmunation of the VCT season. The 2024 Champions event was set to take place in Seoul so we knew what we had to do...make a full on K-pop video.
We brought the worlds of of K-pop and VALORANT together to create a video teaming with attitude, swagger, and eye popping visuals.
We stuffed so many pros, references to real VCT plays, and easter eggs into this thing that fans were pausing the video trying to try and catch them.
8 Million views later they still havent found them all...
TEAM
Produced @ Riot Games
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Illustration + Animation / CRCR + WIZZ
Creative Direction / Eric Margusity
Art Direction / Johnross Post
Designer / Ash Moon
Producer / Sloane Delancer
Brand Manager / Katie Simpson