UNIBET is one of Europe’s premier betting platforms and they’ve recently expanded to America.  Leading the expansion is Nigel, an out of his depth english bloke that knows nothing about American sports. Good luck Nigel.

Max and I concepted and developed the character of Nigel, wrote a huge flight of spots, and updated UNIBET’S previous toolkit to allow Nigel to announce everything from local matchups to Super Bowl odds.



Produced @ Haymaker
Chief Creative Officer / Jay Kamath
Chief Strategy Officer / Matt Johnson
Head of Production / Dan Ruth
Producer / Forrest Holt
Copywriter / Max Schein
Art Director / Johnross Post