Starburst are quite juicy. Some might even say they’re Unexplanably Juicy. I dont know if I would say that. Depends on how much you paid me I suppose.
Anyway, we created this campaign to celebrate the fun, playful, unexplainable nature of Starburst. Moses parting a red Starburst? Sounds pretty unexplainable to me!
Produced @ DDB Chicago
Creative Director: Myra Nussbaum
Copywriter / Matt Everts
Art Director / Johnross Post, Dan La Vigne