![](https://freight.cargo.site/t/original/i/ad04f7b1e697048e1a1228ffe357fafc1ab183fc70ac3e650a77bcc994fb30e9/kraken1.jpg)
![](https://freight.cargo.site/t/original/i/c25b98a5e38f7360d43e362152a25ebc6282c2e36bb798e665ec5a12188ae404/kraken-texture-1.jpg)
![](https://freight.cargo.site/t/original/i/132e26072ff132d7159b8fbb4331da67a4b1568194bd1dc0a8adc99c54cc238c/outdoor1.jpg)
![](https://freight.cargo.site/t/original/i/0e423766109dc4a7e79fb1af5550f52c4d39c5ee8b74a1d038acd43ac4cfafae/print-test1.png)
![](https://freight.cargo.site/t/original/i/6f382304395add5c766c4d540b59c75e0fbcda54f8cc5c31e141553e7e5c7100/bus.jpg)
![](https://freight.cargo.site/t/original/i/4aff96e3bb4f43f1dd3a89b606bcfb38ef44c5c59aa5d50e545f1d2453159e47/195_billboard_urban_poster_mockup.jpg)
![](https://freight.cargo.site/t/original/i/9b2f0c154aad3e08b9595a0995db99812084531cf6b1cc7a0f483025df245f63/kraken-texture-4.jpg)
![](https://freight.cargo.site/t/original/i/c4514553e1ab60b37f58fb644ca1dcc12888430685dfa84d40313816cbb28cb4/krakenBillboardNewfear.jpg)
![](https://freight.cargo.site/t/original/i/dd0b65223a502c15a06ed96badede6668c9b2bca4adf1c2ab26a6d043b49fa0a/print-test3.png)
![](https://freight.cargo.site/t/original/i/9918a429b69d9a9577ee1e2e0b9d6134886ca212958c72012b184a02d9055c03/OOH.jpg)
![](https://freight.cargo.site/t/original/i/38a71af210cfa57271bb4324bb7fbc446cefe489b3da31184879be9ced3a5ab8/print-test4.png)
![](https://freight.cargo.site/t/original/i/2145e7b5abacc884346dc744eb9d7c0214298dcc12ed37c0a9f8ea37cf5bf659/200_billboard_urban_poster_mockup.jpg)
![](https://freight.cargo.site/t/original/i/16f355ce58487a2c90967a408f0128b710cb04bcd86e39d259c375448e6592d1/krakenBillboardNew.jpg)
![](https://freight.cargo.site/t/original/i/b7058ca4f91b9971e2b712864e9049a188efda8f569397551719c7783c02f656/outdoor3.jpg)
![](https://freight.cargo.site/t/original/i/d0399dd464a7091dda9611bcbf9f9939a2b34dd247a4dfb58008e4e9d9138e3f/krakensocial.jpg)
![](https://freight.cargo.site/t/original/i/3071ed0fe26911a63480031cea00dca5248c245c158c81e96931e1ba7d299917/kraken-texture-2.jpg)
SEATTLE KRAKEN_FEAR THE DEEP
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The Seattle Kraken was poised to launch in 2021. The team’s addition to the NHL would mark the first time Seattle has had a hockey team since 1924. The ominous name and imagery was already generating quite a buzz in the PNW.
We wanted to capitalize on the excitment and the mystery of a new team, and remind fans and opponents alike that “The Deep” is a realm to be feared.
For our film we shot Kraken fans submerged in the deep and coupled it with dramatic footage of the Pacific North West to create a film worthy of the legendary beast.
For print, we collaged together teases of the Kraken, imagery of Seattle’s rich hockey history, and glimses of the PNW’s maritime culture to create a visual system that spoke of legends and got Kraken fans excited for what was about to come.
AWARDS
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PNW Regional Emmy 🥈
TEAM
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Produced @ Haymaker
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Chief Creative Officer / Jay Kamath
Chief Strategy Officer / Matt Johnson
Head of Production / Dan Ruth
Producer / Forrest Holt
Copywriter / Max Schein
Art Director / Johnross Post
Produced @ Haymaker
-
Chief Creative Officer / Jay Kamath
Chief Strategy Officer / Matt Johnson
Head of Production / Dan Ruth
Producer / Forrest Holt
Copywriter / Max Schein
Art Director / Johnross Post