POWERADE_POWER IN NUMBERS
Powerade was putting numbers on the bottles. They wanted to create a campaign that both announced the LTO and celebrated the individual power each athlete brings to their own number. We created this :60 as well as multiple :30s that ran all over March Madness.
Produced @ Haymaker
Chief Creative Officer / Jay Kamath
Chief Strategy Officer / Matt Johnson
Head of Production / Dan Ruth Producer/ Estevan Palomino
Copywriter / Max Schein
Art Director / Johnross Post