True power comes when an athlete’s ruthless competitive spirit meets a primed body. “More Power For Me” is a campaign that supercharges that competitive spirit while defining the role Powerade plays in both the physical and mental aspects of an athlete’s game.

In addition to our TV spot we also designed a highly modular toolkit that acted as the framework for product spots, social films, and in-store activations.

This campaign was originally supposed to consist of 3 brand spots, including one where I got to play the part of a yeti. Then Covid happend and both the campaign, and my dreams of hollywood stardom came to a screeching halt.



Produced @ Haymaker
Chief Creative Officer / Jay Kamath 
Chief Creative Officer / Matt Johnson
Copywriter / Max Schein
Art Director / Johnross Post
Designer / Kim Ong
Producer / Dan Ruth
Brand / Estevan Palomino