Michelob Ultra’s platform was all about living a balanced lifestyle. Their beer has fewer calories and fewer carbs, so even if you are hitting the gym reguarly you can still afford to crush a couple brewski’s with the boys. Guilt free. 

These spots are meant to be an embodyment of that balance. Bringing fitness footage and abstract beer photography together to create one unified split screen.
Pretty artsy for a beer brand.



Produced @ FCB Chicago
CDs / Josh Hurley, Andy Kohman
Producer / Chris Wickman
Copywriters / Matt Everts
Art Directors /  Johnross Post