As an official sponsor of the 2016 Rio Olympics, Michelob Ultra was looking for a way to celebrate the return of Golf to the Olympics after a more than 100+ year absence.

We answered with this spot. Made with found footage, it’s the perfect blend of golf and Brazil. Or so I’d imagine, I’ve never been.


Produced @ FCB Chicago
CDs / Josh Hurley, Andy Kohman
Producer / Chris Wickman
Copywriters / Matt Everts, Alf Zapata
Art Directors / Conor Clarke, Johnross Post