JOE BOXER_HOLIDAY
K-mart and Joe Boxer needed a holdiay campaign to sell more of their super comfy, super signature pajamas and underwear. We decided to create a couple of spots staring the two people who need those products most...Pregnant woman and dudes with big guts.
These spots got a ton of press and one of the actresses went into labor the day after we finished shooting...A christmas miracle!
PRESS
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︎︎︎USAToday
︎︎︎AdWeek
︎︎︎FastCompany
︎︎︎Wall Street Journal
︎︎︎Buzzfeed
︎︎︎Weirdly, like every local news channel
︎︎︎USAToday
︎︎︎AdWeek
︎︎︎FastCompany
︎︎︎Wall Street Journal
︎︎︎Buzzfeed
︎︎︎Weirdly, like every local news channel
TEAM
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Produced @ FCB Chicago
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CDs / Josh Hurley, Andy Kohman, Michael Shirley
Producer / Lara Hurnevich
Copywriters / Matt Everts, Alf Zapata
Art Directors / Conor Clarke, Johnross Post
Produced @ FCB Chicago
-
CDs / Josh Hurley, Andy Kohman, Michael Shirley
Producer / Lara Hurnevich
Copywriters / Matt Everts, Alf Zapata
Art Directors / Conor Clarke, Johnross Post