K-mart and Joe Boxer needed a holdiay campaign to sell more of their super comfy, super signature pajamas and underwear. We decided to create a couple of spots staring the two people who need those products most...Pregnant woman and dudes with big guts. 

These spots got a ton of press and one of the actresses went into labor the day after we finished shooting...A christmas miracle!


Produced @ FCB Chicago
CDs / Josh Hurley, Andy Kohman, Michael Shirley
Producer / Lara Hurnevich
Copywriters / Matt Everts, Alf Zapata
Art Directors / Conor Clarke, Johnross Post