When it comes to sports drinks, Gatorade is the GOAT. They’re the OG, fueling some the most iconic moments and careers in sports. They’re also constantly innovating, creating new hydration products and tools.

Gatorade wanted to spot that celebrated their achievements, inspired the next generation, and reminded athletes everywhere that when it comes to sports drinks, only one wears the crown. 

We leveraged Gatorade’s rich visual heritage and remixed it with social footage of todays athletes to create a campaign that explores what it means to be great in the current sport landscape. We launced during the 2023 NBA finals, and Eminem even came out of retirement to do our voiceover. He was so excited.


Produced @ TBWA / CHIAT / DAY LA
ECD / Dez Marzette
GCD / Mark Peters
Producer / Alyson Buoncristiani 
Copywriter / Max Schein
Art Director / Johnross Post