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To tease the highly anticipated Adidas Ultraboost 19 Mojo Supermarket created a first of its kind stunt using Apple AirDrop® and Snapchat AR that allowed sneakerheads to try on the UB19s weeks before they were released.

We targeted hypebeasts in line at competitive stores, fashion boutiques, and basketball games airdropping them a link to a web experience and an exclusive filter that turned any pair of shoes into a pair of Ultraboost 19s.

The filter was used over 85 million times.