ADIDAS_ A/R DROPS
To tease the highly anticipated Adidas Ultraboost 19, Mojo Supermarket created a first of its kind stunt using Apple AirDrop® and Snapchat AR that allowed sneakerheads to try on the UB19s weeks before they were released.
We targeted hypebeasts in line at competitive stores, fashion boutiques, and basketball games airdropping them a link to a web experience and an exclusive filter that turned any pair of shoes into a pair of Ultraboost 19s.
The lens was used over 60 million times.
PRESS
︎︎︎Adweek
︎︎︎Hypebeast
︎︎︎New York Times
︎︎︎High Snobiety
AWARDS
Cannes Lion [Silver] 🥈
Cannes Innovation [Shortlist]
Fashion Clio [Silver] 🥈
Clio Innovation [Shortlist]
TEAM
Produced @ Mojo Supermarket
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Creative Director / Mo Said
Head of Art + Design / Camilo De Galofre
Strategy / Garett Levy, Ben Nilsen
Art Director + Designer / Johnross Post