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To tease the highly anticipated Adidas Ultraboost 19 Mojo Supermarket created a first of its kind stunt using Apple AirDrop® and Snapchat AR that allowed sneakerheads to try on the UB19s weeks before they were released.

We targeted hypebeasts in line at competitive stores, fashion boutiques, and basketball games airdropping them a link to a web experience and an exclusive filter that turned any pair of shoes into a pair of Ultraboost 19s.

The lens was used over 60 million times.

AWARDS:
Silver Cannes Lion 2019 Excellence In Media
Cannes Lions 2019 Innovation Shortlist
Silver Clio  in Fashion and Beauty 2019

PRESS:
ADWEEK >
HYPEBEAST >
NEW YORK TIMES >
HIGH SNOBIETY >



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